~ICAGile micro-credential~

ai for Product Discovery

Learn to Use AI to Discover, Prioritize, and Prove Product Ideas (Before You Build) for Faster, Better Decisions.

A hands-on ICAgile-accredited micro-credential for product teams (and individuals) to use AI effectively across problem research, ideation, experimentation and testing.

Seats are limited and are booked on a first-come, first-serve basis.

Check the calendar options here.

Why AI for Product Discovery?

Transform how you discover customer needs, generate ideas, and validate product concepts using AI-powered tools.

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Earn Your AI for Product Discovery Micro-Credential!

This micro-credential focuses on a single, high-impact skill: using AI to improve and enhance product discovery activities.

Upon completion you'll receive an AI for Product Discovery credential from ICAgile.

79% of corporate strategists say AI/analytics are critical

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AI-Powered Product Exploration

Learn how to use AI effectively to zero in on your customer's biggest problems, generate breakthrough ideas, build powerful AI-backed rapid experiments, and validate assumptions faster than ever before.

10x faster validation cycles when using AI effectively

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Generate More and Better Ideas to Assess and Test, Faster

AI-powered ideation unlocks exponentially more product concepts in a farction of the time.

Explore more possibilities, validate faster, and make confidence product "best bet" decisions.

5x more ideas generated using AI-assisted ideation

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Career / Team Accelerator

AI skills are the #1 differentiator for product professionals and teams in 2025/2026.

Stand out from the crowd for your knowledge and skills, while simultaneously increasing productivity/efficiency.

83% of leaders and managers prioritize AI proficiency

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Stackable Micro-Credential to Acquire full ICP-AIP Credential!

Complete four micro-credentials from the six AI for Product micro-credential series to be eligible for your full ICP-AIP certification!

25% toward eligibility for the full ICP-AIP certification

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Immediately Applicable Learning & Skills

No theory-only learning here! Apply what you learn to your actual daily work...tomorrow!

Walk away with real artifacts and usable tools.

92% apply AI-assisted discovery tools & practices in 48hrs

Seats are limited and are booked on a first-come, first-serve basis.

Check the calendar options here.

What You'll Master in Less Than 4 Hours

Master AI-powered techniques to expand your idea and solution spaces, and to design effective validation testing.

AI for Product Discovery

Part of the "AI for Product" Micro-Credential Series

Sarah C., Snr Manager - Enterprise SaaS Headshot
"This course changed our entire approach to product discovery. Period."

David O. ~ Snr Director of Product Management

Here's what you'll learn:

  • How to effectively uncover customer problems with AI

  • Generate and expand on ideas

  • Score, refine and prioritize ideas

  • Use insights to develop, run and learn from experiments using artefacts built with AI

  • Identify next steps and build further testing

  • Establish and work within appropriate guidelines for ethical discovery paratemters

Total value: $519 CAD

Launch Price: $399 CAD!

Curriculum Modules

AI for Product Discovery includes four core modules. Each module includes a balanced introduction of theory, hands-on-learning and case studies or real-world examples.

module 1

Identifying Customer Problems

Learn to use AI to surface and prioritize customer problems from qualitative data sources like interviews, surveys, and support tickets. Master techniques to uncover hidden patterns and validate assumptions.

AI-powered qualitative data analysis

Pattern recognition in user feedback

Customer problem prioritization frameworks

Validation techniques for problem statements

module 2

AI-Driven Idea Generation

Discover how to use AI tools to generate diverse product ideas and explore novel solution spaces. Learn to combine AI-generated insights with human creativity for breakthrough innovation.

Creative prompting techniques

AI-powered idea brainstorming and categorization techniques

Expanding idea and solution spaces with AI

Trend analysis and opportunity mapping

module 3

Idea Refinement & Solution Selection

Use AI to evaluate, score, assess and prioritize product ideas based on multiple criteria. Learn to balance AI recommendations with human judgement for optimal decision-making.

Creative prompting techniques

AI-powered scoring frameworks

Multi-criteria decision analysis

Leverage AI in criteria assessment [Score = (DxVxF) x Impact x Confidence]

Human-AI collaborative filtering

module 4

Designing AI-Assisted Artifacts & Experiments

Learn to create simple but highly effective discovery artifacts that power your experiments and validation tests (prototypes, interview guides, surveys, journey maps, etc.). Use AI paired with human judgement to read and interpret results, and choose next steps.

Zero-in on the best artifact for the hypothesis

Draft artifacts with AI and pair with human-driven refinements

Plan thin experimenst or validation tests (with clear success signals)

Interpret results using AI and provide recommendation readouts for next steps

module 5

AI Ethics & Guardrails in Product Discovery

Learn how to map benefits and risks, and create "If-Then" guardrails for responsible use in the product discovery stage.

Spot common risks (privacy, bias, hallucinations, etc.) and identify reduction/mitigation solutions

Draft artifacts with AI and pair with human-driven refinements

Create clear "If-Then" rules to be applied to the project, and/or varying organizational levels

Set approval points and logging protocols

Choose appropriate 'fit-for-purpose' tools or models based on different criteria

Simple, Transparent Pricing

Invest in your career. Invest in your future. Invest in AI learning.

Independent Learner

Perfect for career-focused professionals looking to deepen their knowledge and expand their AI skill set.

$519 CAD

$399 CAD

Early Bird Pricing: ADDITIONAL 25% OFF!

  • 4 hours of live (virtual) training

  • ICAgile "AI for Product Discovery" micro-credential

  • Hands-on learning using real-world scenarios

  • Expert ICAgile-accredited instructor: Carlos Oliveira

  • Ready-to-use digital artefacts, tools and templates

** 100% safe and secure pricing through Stripe. **

Internal Team Training

Build the necessary internal AI knowledge and skill levels to increase your competitive advantage.

8-20 participants

Custom Pricing

Contact For Pricing & Volume Discounts!

  • All benefits outined in the "Individual Learners" included

  • Private team training with customized content (examples, scenarios, use cases)

  • Flexible scheduling options available

  • Additional volume discounts for scheduling multiple cohorts and/or all courses from the AI for Products micro-credential series

  • Invoicing available for team training

An AdaptiveX team member will respond in 24hrs or less!

Who Should Attend

This micro-credential is designed for professionals who want to leverage AI for customer understanding

Product owners + Managers

Speed up discovery cycles and validate ideas

Customer Exp/Success

Those who work with and for customers all day, every day

BusinESs Intelligence & Data

Those who connect all the dots with data and insights

Product Development

Those who research, build and design the products for customers

Product Adjacent

Business Units who work with/alongside Product Teams (Marketing, Sales, etc.)

Leaders + Executives

Those who set strategy and manage execution

Training You Can Trust

As your learning partner, AdaptiveX delivers globally recognized, accredited training that meets the highest industry standards, empowering both individual career climbers and enterprise teams to thrive in the AI era.

ICAgile accredited member

At AdaptiveX we're proud to continue our history as active training providers and members-in-good-standing with ICAgile.

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AI for Products Micro-credential series

AI for Products series is an exciting new micro-accreditation series that follows the same rigor and quality assessment as other ICP accreditation courses, but broken up into smaller theme-heavy modules.

Each provides its own micro-credential and upon completion of four, learners become eligible for a full ICP certification!

STILL NOT SURE?

Frequently Asked Questions

Who is the AI for Product Discovery micro-credential course designed for?

This micro-credential is designed for product owners/managers, UX researchers, business analysts, innovation leaders, product designers, and anyone involved in early-stage product development who wants to learn how to leverage AI to accelerate discovery work.

It's ideal for those who already understand product fundamentals and are ready to integrate AI into their workflow.

Do I need prior AI experience? What about "product" experience?

We do recommend that you have some experience and a general awareness of how to use AI and generative/LM models.

It also helps a lot too if you've had exposure to "product" management/development (or product-related or product-adjacent roles/experience), and have a working familiarity with the terms, tools, and general process.

The course is designed to teach you how to effectively use AI tools for product discovery, and we focus on connection of knowledge and understanding to practical applications rather than deep technical knowledge.

Is this course appropriate for freelancers, solopreneurs, and entrepreneurs?

While our course content and activities lean toward representing our typical client environments (medium- to large-sized organizations), this is still a relevant course and micro-credential for anyone interested in deepening their foundational AI knowledge + understanding, and in building their AI skill within the "product" sphere.

Even where the examples, case studies or activities may be tailored with an organizational environment in mind, the underlying principles and use cases absolutely still apply to any product-related workflows and environment, including small and even micro (who often provide product-related services to companies and organizations).

Especially when taken along with the other courses in the AI for Products Micro-Credential Series, you'll find that the themes, frameworks and tools are relevant in many different contexts, environments, and applications.

If you'd like to have an honest, candid chat to figure out whether it's truly a fit for you, contact us contact us here.

👉 And don't worry, we'll be straight with you. We feel very strongly about fit and slimy selling practices don't vibe with our values!

I want to book a private internal team session for my company/department. How do I proceed?

If you're looking to explore and/or move ahead and schedule a team training session for this course, we recommend you contact our B2B scheduling expert, Leah O. at [email protected] or by filling out this brief form: aipb2b.adaptivex.com (follow-up will be 24hrs or less).

How does this AI course differ from others?

Unlike generic AI courses, this curriculum is is designed specifically for product discovery (as part of the full product management lifecycle), within complex environments.

We don't just teach AI capabilities. We teach practical integration of AI along the product management process, framing as much as possible with real organizational constraints: legacy systems, approval hierarchies, competing priorities, and risk management (to name a few).

This AI training course is designed and delivered to support, enhance and augment how individuals/teams (and their leaders) within medium-large organizations actually work in product management/product adjacent areas.


Freelancer/Solopreneur/Entrepreneur? This may still be for you - check out the "Is this course appropriate for freelancers, solopreneurs, and entrepreneurs?" question above.

What tools will I learn to use?

You'll learn to work with popular generative AI tools like ChatGPT, Claude, and other AI platforms commonly used in early discovery and product management within the frame of company/enterprise environments!

The focus is on connecting learning with practical application — creating effective prompts for a given stage activity, how to interpret AI outputs, and how integrate AI into your existing product discovery strategies and executional workflows.

With our deep experience in enterprise environments, we understand the unique challenges of your business day-to-day. Frameworks, tools, and content are adapted accordingly.

Will I receive a certification?

Yes! Upon completion of this micro-credential, you'll earn an ICAgile micro-certification for expertise in "AI for Product Discovery." This micro-credential is one of six stackable micro-credentials in ICAgile's AI for Products Micro-Credential Series.

Importantly, students must be present and complete at least 95% of the live, four-hour course.

Upon successful completion of four micro-credentials in the AI for Products series, you'll be eligible for a full ICP certification from ICAgile.

At AdaptiveX we're currently offering four of the AI for Product micro-credentials:
- AI for Customer Insights
- AI for Product Discovery
- AI for Product Planning
- AI for Product Metrics

(AI for Product Strategy and AI for Stakeholder Mgt coming soon!)

You can learn more about the full AI for Product series here.

How long is the course and how is it delivered (and by who)?

This course is a live, 4 hour, virtual training session led by our expert facilitator and ICAgile-accredited instructor, Carlos Oliveira.

Carlos has an impressive 25-year career as a coach/trainer/facilitator/advisor in product, innovation and agility, across all sectors, all organizational sizes, and with every experience level, from entry level team member to the very highest decision-makers and executives.

No matter what your experience, you're in very good hands with Carlos. 👌

Will You Add Asynchronous Options?
Yes - that's the plan!

We're aiming to get asynchronous versions of this and all our AI for Product micro-credential courses up and running by summer 2026.

When and how do I select my course date?

As soon as you complete the checkout, you'll be able to select and book the course date that works best for you.

‼️ Make sure you use the exact same email, first + last name in both forms ‼️

As you complete both steps you'll receive confirmation emails and a receipt. You'll get a few reminder emails (and texts, if you sign up for them) as the course gets closer.

👉 Make sure you check your junk folders and add emails from AdaptiveX to your safe senders list!

Contact us here any time if you're having any difficulty.

What is your refund or rescheduling policy?

Because of the the live, dynamic nature of the course and current accreditation requirements, a minimum number of students are required to run the course.

Refunds will only be available up to 72 hours before the course runs.

Likewise, rescheduling is permitted up to 72 hrs before the course runs.

No refunds will be available for no-shows and you will not receive your accreditation (accreditation rules require participants to actively participate and complete 95% of the live course). You can find more detail on our Refund & Rescheduling policy here.

READY TO TRANSFORM YOUR PRODUCT DISCOVERY?

Join your ambitious product professional peers looking to master AI-powered product discovery.